Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (2024)

Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (1)

Adam Hunger/Getty Images; Dustin Satloff/Getty Images
Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (2) Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (3)
  • Kyrie Irving and Nike ended their relationship after Irving shared a film with anti-Semitic material on social media.
  • Irving covered the Nike logo on his shoes during a game, writing "I am free, thank you God... I am" on the sneakers.
  • Irving's shoes were among Nike's most popular.

Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (4)

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Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (6)

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Just two days after being dropped by Nike, Kyrie Irving took the floor in re-designed shoes.

During the Brooklyn Nets' win over the Charlotte Hornets on Wednesday, Irving wore his Nike shoes, but covered the company's logo with black tape.

On the outside of one shoe, he wrote, "I am free" and "Thank you God... I am." On the side of the other shoe, he wrote: "Logo here."

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Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (7)

Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (8)

The Athletic's Shams Charania first reported on December 5 that Nike had dropped its endorsem*nt deal with Irving. The company had suspended its relationship with the Nets point guard after he had shared a film with anti-Semitic material to social media. After several contentious media sessions in which Irving defended his actions, the Nets suspended Irving for failing to "disavow" anti-Semitism. His suspension lasted eight games after Irving reportedly followed several steps to return to the court, including meeting with Jewish leaders.

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Irving responded to Charania's tweet with a gif of a man saying, "Let the party begin."

—Hélà (@KyrieIrving) December 5, 2022

Irving also tweeted that he was thankful for "anyone who has even spent their hard earned money on anything I have ever released."

ESPN reported that Irving's agent, Shetellia Riley Irving, said the decision was mutual.

Irving's signature Nike shoes were among the brand's most popular.

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Weeks before officially dropping Irving, Nike co-founder Phil Knight said on CNBC that the relationship was likely over, saying Irving crossed a line when he shared the film with anti-Semitic material.

"Kyrie stepped over the line, it's kind of that simple," Knight said. "He just made some statements we can't abide by, and that's why we ended the relationship. And yeah, I was fine with that."

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Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him (2024)

FAQs

Kyrie Irving covered the Nike logo on his shoes, writing 'I am free,' 2 days after the shoe company dropped him? ›

Kyrie Irving and Nike ended their relationship after Irving shared a film with anti-Semitic material on social media. Irving covered the Nike logo on his shoes during a game, writing "I am free, thank you God... I am" on the sneakers. Irving's shoes were among Nike's most popular.

Why does Kyrie cover the Nike logo on his shoes? ›

' It has become something of a ritual for the former Brooklyn Nets playmaker since Nike ended his $11m a year partnership. Irving signed with Nike in 2011 and had a signature line of shoes from 2014. After owning one of the most popular signature shoes in the NBA, he is now a sneaker free agent.

Why did Kyrie get dropped by Nike? ›

The sportswear giant suspended its partnership with the N.B.A. star last month, after he posted a link to an antisemitic film on social media.

What is the logo for Kyrie Irving shoes? ›

A detailed look at Kyrie Irving's signature ANTA logo. The logo is not that different from Irving's signature Nike logo, which he used with the American brand for almost a decade. We can see a "K" and the number "11," which is the jersey number Irving is switching back to in the 2023-24 NBA season.

What is the meaning of the Nike logo? ›

The Swoosh is more than just a checkmark. It represents the wing of the Greek goddess Nike, symbolizing speed, movement, power, and motivation. Davidson's design captured the spirit of athleticism and excellence that Nike aspired to represent.

Did Kyrie end the deal with Nike? ›

Irving's agent, Shetellia Riley Irving, called the decision mutual. "We have mutually decided to part ways and wish Nike the best in their future endeavors," she told CNBC on Monday. Irving's signature endorsem*nt agreement with the company was set to expire on Oct. 1, 2023.

What is written on Kyrie shoes? ›

This time, Irving wrote "Afrakan Liberation" and "Free My People" on the right side of the lateral shoe. On the lateral side of the left shoe, the message read, "Native Freedom" and "I am that I am."

How much Kyrie lost with Nike? ›

The first of his signature shoes launched in 2014, and he has made an estimated $11 million per year from Nike. He's now poised to lose tens of millions he would have made if the contract had been extended. Irving was suspended from the Brooklyn Nets for eight games on Nov. 3.

Did Ja Morant get cut from Nike? ›

In addition to losing out on prestigious league awards that come with contract incentives, there was concern that Morant would lose his signature sneaker line with Nike. However, the American sportswear company will stand by its first-ever Gen-Z signature athlete.

Why does Kyrie wear 11? ›

11 goes even deeper than his father's college jersey. He was born at 1:11, there are 11 letters in "Kyrie Irving," the letter "K" is the 11th letter in the alphabet, he played 11 games at Duke before being selected first overall in the 2011 NBA Draft and he scored his 11,000th NBA point on March 11.

What is Kobe Bryant's logo? ›

Kobe has a geometric logo design that has been around since the beginning of his partnership with Nike in 2003. The abstract illustration is composed of six shapes that form an image of a sword sheath. Kobe explained in an interview that his talent is the sword and his life experiences stand as the sheath.

Is Kyrie Nike or Adidas? ›

In addition to being an NBA free agent, Kyrie Irving is also a sneaker free agent. The perennial All-Star lost his signature line with Nike following his controversial rhetoric considered antisemitic, resulting in an eight-game suspension last November. Following the breakup, Irving continued to wear Nike sneakers.

Who owns Nike? ›

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.

What was Nike's original name? ›

The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.

Who is the CEO of Nike? ›

John Donahoe, President & CEO - NIKE, Inc.

Why is the Nike logo protected? ›

Nike trademarks the names, logos, and phrases that it uses to identify its products and to distinguish them from the competition. These trademarks protect Nike's brand and help consumers find authentic Nike products. Some of Nike's famous trademarks include: The company name (NIKE)

Is Kyrie sponsored by Nike? ›

Brooklyn Nets star Kyrie Irving is no longer under contract with Nike after the two sides have parted ways, a spokesperson told Shams Charania of Stadium and The Athletic.

Does Kyrie Irving wear Nike? ›

Following Irving's controversial remarks that resulted in a suspension last November, Nike decided to cut ties with their signature athlete. After the breakup, Irving continued to wear Nike sneakers but covered the branding with tape and hand-written messages.

Who owns the Kyrie logo? ›

Now he's found a new commercial deal with Anta, that requires a new logo since Nike owns the trademark to the previous design.

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